1

Mackeson is a full-bodied milk stout that is “not too sweet and not too bitter,” with alc/vol: 4.9%.

2

It has strong and distinctive values that appeals to all of us communicating energy, stamina, masculinity, and real smoothness.

3

It is primarily directed at young adult males who are authentic, confident, and individuals in their own right.

4

Its distinctive red, black and silver branding on all packaging signals the essence of the brand.